Pronounce niche: If you live in America it sounds like ditch, nitch - Niche. If you are English it sounds like quiche, neesh - Niche. This is the hidden treasure that will place your online business on the path to success. The goal is finding a group of people who have a problem that needs solving and is willing to pay money for the solution.
Before we discuss finding a niche, I want you to do something for me. Open a new word document and name it "Niche Ideas". Then list out the last 3 to 5 searches you performed on Google (or your favorite search engine).
