Everyday Internet users receive tons of emails telling them to buy certain
products or visit particular websites. While these emails arrive in the
inboxes of unsuspecting Internet users each day, most of them pay very
little attention to these emails.That is because emails which are blatant advertisements are often viewed as spam.
Most Internet users have very little tolerance for spam. Reactions to spam tend to range from simply ignoring the emails and having the email addresses blocked from sending future emails to reporting the emails to their Internet service provider for further investigation.
We realize many Internet marketers have difficulty keeping their email
marketing subtle. Therefore this article will provide some useful
information on how email marketing can be kept subtle so it is not viewed as
spam.
One of the most important criteria for ensuring your email marketing is
subtle and will not be viewed as spam is to provide something of quality to
the recipients. This may include insightful articles, interesting quizzes or
other useful facts which members of the target audience are likely to find
useful.
When email recipients realize an email they received is offering them something worthwhile such as knowledge or information about a particular niche subject they are much more likely to spend some time reviewing the email because they will not consider the email to be spam.
In
addition to using the creation of this copy to convince recipients that the
email is not spam, the business owners can also take advantage of this copy
by providing subtle advertising. This may include product references in the
articles or links to your website throughout the email.
Avoiding language which makes outrageous claims can also help to keep
advertising quite subtle. Using superlatives and describing the greatness of
specific products is likely to be viewed as blatant advertising. When this
happens, it is not likely that website owners will believe there is validity
in anything contained within the email because they will believe the entire
email is simply one big advertisement for your products or services.
Another way to keep advertising subtle when running an email marketing
campaign
is to only send your email to those who are likely to be extremely
interested in your products and services. This is important because when
email recipients receive an email which does not reflect their interests at
all, they are not likely to take the email serious and may view the email as
a blatant advertisement. However, when the email is only sent to those who
share a common interest the email seems more personalized. In this case the
email recipients are not likely to view every product reference as a blatant
advertisement because they understand there is sometimes a need to mention
products or services.
Email marketing remains subtle when the content of the email is written as though it is not coming directly from the business owner.
The copy may speak about the products and services as though they are being
offered by a third party. This make the advertising seem more subtle because
it does not appear to come directly from the business owner.
Finally, business owners can help to ensure their email marketing efforts
are not viewed as blatant advertisements by keeping reference to your own
website to an absolute minimum. Most Internet users often view links from
one website to another strictly as an advertisement. For this reason it
might be worthwhile for business owners who are marketing an email campaign
to keep links to a minimum and to carefully weave these links into even the
most quite benign copy.
The links should be provided as though they were
only included to provide you with an opportunity to learn more about the
products and not as a way to encourage you to purchase these products.
It might be worthwhile to consider hiring a writer with this type of
experience to ensure the copy conveys the desired message and has the
desired effect on the email recipients.
